![]() ![]() ![]() The music he released was paranoid, icy, aggressive, and unusually villainous. It’s the kind of success that should be impossible to protest, but something about it feels sour. He became the face of Apple’s booming music division with a WWDC appearance, a radio show, and a handful of exclusive releases. He buried damaging accusations about his writing process with two perfectly timed diss tracks and a barrage of memes. His surprise mixtape ( If You’re Reading This It’s Too Late) became one of the year’s most popular albums, and his biggest hit ever was a SoundCloud throwaway. When pop historians look back at Drake’s career, they’ll see 2015 as the year in which he transformed from a garden-variety pop star into an all-around cultural force.
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